The Master Marketing Operations Playbook with Sara McNamara

DON'T FALL BEHIND YOUR PEERS OR MISS OUT ON COMPENSATION

Supercharge your career and get ahead by learning from one of the leading marketing operations professionals.

TAKE CONTROL OF YOUR CAREER

I will teach you hard-learned lessons from 10+ years of blood, sweat, and tears in marketing operations.

IN MARKETING OPERATIONS, SO MANY OF US ARE ON A TEAM OF 1.

With no standardized training, most of us learn marketing operations through trial-by-fire, rather than through an organized course. This results in incomplete experience, with gaps in different areas.

This course aims to give you a well-rounded picture of marketing operations, while expediting your experience through insights from my 10+ years as an award-winning marketing operations professional.

Long story short: I’ve created the course that I wish I could have had at the beginning of my career. You’ll also get access to a monthly live Q&A with me, where you can ask direct questions and get to know other like-minded, motivated professionals!

WITH THE PROPER TRAINING...

YOU COULD ACCELERATE YOUR CAREER AND INCOME

With course content, customizable templates, live Q&A sessions, and private Slack community, we've got everything you need to superpower your career.

WE'LL COVER EVERYTHING THAT'S NEEDED TO SUPERCHARGE YOUR MARKETING OPERATIONS CAREER:

1. Intro/What is marketing operations?

- Overview of how marketing operations has changed over the last decade and what's expected of you now
- Groups to join
- People to follow

2. Methodologies and strategy

Learn the common methodologies and strategy behind marketing operations, like lead flow, lead pass, lead scoring, and attribution; and hear how Sara approaches these topics for success.

3. Marketing technology

How should you think about marketing technology? How should you go about evaluating martech, implementing martech, governance, compliance, integrations, and more?

4. Process/Campaigns

How can you build robust and scalable processes? How should you run campaign management? What about emails and forms?

5. Enablement

Learn about communications, documentation, training — all of the skills you need to drive successful adoption of tools and processes.

6. Analytics

What are some of the most common KPIs that marketing operations should keep an eye on? How can you learn to communicate data to those “on the ground” as well as executives? How can you complete a database health audit?

7. Working with sales and customer success (and M&A!)

Learn the most effective ways to work with sales, customer success, and across the entire organization — including the M&A process.

8. How to stand out as a marketing operations professional

Learn how I’ve stood out as a marketing operations professional, and what I look for when hiring MOPs folks. Also learn great resources to build the soft skills you’ll need to move up the leadership chain.

9. Career

What are the different marketing operations departmental models? What about team models? How should you plan your career for optimal sucess? How can you get into management? Learn all of this and more.

FREE BONUS CONTENT INCLUDED

BONUS MODULES

AI
How to start your own side hustle

HEY, I'M SARA!

Sara is an award-winning marketing operations professional, who is also well-regarded in the revenue operations community. She has experience working in implementation and highly strategic consulting, as well as in-house work — for all sizes of business, from tiny Series A startup to post-IPO B2B companies. Her work has been recognized by the likes of Salesforce, Marketo, Drift, and many others, and she is considered a leading voice in marketing and revenue operations.

Aside from work, Sara lives in San Diego with her partner and loves indoor water rowing, weightlifting, walking, playing video games like Stardew Valley and The Last of Us, as well as watching movies; from “chick flicks” to A24 horror moves. She has 2 cats, Charlie and Bandit; the logo for her LLC and newsletter are inspired by Charlie.

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